Hãng nước hoa Jo Malone xin lỗi diễn viên da màu John Boyega vì đã loại anh khỏi đoạn phim quảng cáo. John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. Jo Malone has hit out at the “disgusting” treatment of Star Wars actor John Boyega by the perfume brand which carries her name. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the advert created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. ... Jo Malone and its parent company, Estée Lauder, didn't respond to emailed requests from the Associated Press for … ... but featured Chinese star Liu Haoran … The decision to replace John Boyega with Liu Haoran in a campaign re-make that was both faithful to the original and showing blundering bad faith could have repercussions for Jo Malone … The Star Wars actor only found out about the ad when it was posted on Twitter. "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. In a statement to The Hollywood Reporter, they said: LONDON — Following being swapped in Jo Malone’s Chinese marketing campaign with Chinese actor Haoran Liu, without notice from the company, John … Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." Jo Malone London, the company founded by Malone but sold to Estee Lauder in 1999, apologized to Boyega Monday, calling the matter “a mistake in the local execution of … We … Advertisement Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". British perfumer Joanne Lesley Malone, better known as Jo Malone, has strongly criticized the brand she created, but is no longer associated with, … Hãng nước hoa của Anh mời Boyega tham gia một chiến dịch quảng cáo từ tháng 7 năm ngoái. Jo Malone xin lỗi vì bỏ diễn viên da màu khỏi quảng cáo. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. However, the ad Jo Malone aired in China replaced John Boyega with Chinese star Liu Haoran. Following his statement, Jo Malone posted, "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Boyega, 28, created the short film himself but was replaced by actor Liu Haoran for the Chinese version, a decision the Star Wars actor said was "wrong" in a Twitter thread announcing his resignation. John Boyega has stepped down from his role as a global ambassador for perfume brand Jo Malone after the company cut the black actor from the Chinese version of … British perfume brand Jo Malone has apologised to John Boyega after cutting him out of the Chinese version of a cologne commercial he helped to create. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. The brand reshot the commercial with Chinese actor Liu Haoran … Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. John Boyega has stepped down as Global Brand Ambassador for Jo Malone London after The Estee Lauder Companies-owned perfume brand substituted him in the ad he conceived and starred in with local ambassador, Liu Haoran, for a version of the spot aimed at the Chinese market. Boyega, 28, created the short film himself but was replaced by actor Liu Haoran for the Chinese version, a decision the “Star Wars” actor said was “wrong” in a Twitter thread announcing his resignation Monday. According to the actor, he came up with the concept for his commercial for Jo Malone, which he also directed. The Star Wars actor recently appeared in a Jo Malone advert which he originated, directed and featured in. According to The Hollywood Reporter, Jo Malone apologized to Boyega, releasing a statement which said: It has removed the ad and apologized. The copy and pasted version excluded the actor himself. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. The brand has subsequently apologised to Boyega for the “misstep”. Watch Live ... Liu Haoran… The ad was then duplicated for the Chinese Market however, it omitted one majorly obvious aspect. Jo Malone London issued … John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. Jo Malone apologises to John Boyega after actor is cut out of Chinese version of aftershave advert. Welcome to Liu Haoran International, an English fansite for young Chinese actor Liu Haoran! The original ad starring Boyega, 28, aired last year and was called “The London Gent.” Jo Malone had earlier apologised after removing Boyega from the advert after he was replaced with Chinese star Liu Haoran. When the advert was launched in China, it was reshot with actor Liu Haoran, a decision that Boyega only learnt about later on social media. The ad shown in China saw Boyega replaced with Liu Haoran - … The recreated ad replaced Boyega with Chinese star Liu Haoran. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. However, earlier this month, a new ad was released by the brand for the Chinese market which kept major elements of London Gent’s script and concept but replaced Boyega with local star Liu Haoran, a move seen by many as another example of anti-Black prejudice in China.The brand has since released an apology calling the move a “painful” misstep. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. The re-created ad replaced Boyega with Chinese star Liu Haoran. British perfumer Joanne Lesley Malone, better known as Jo Malone, has strongly criticized the brand she created, but is no longer associated with, over the controversy involving “Stars Wars&#… The campaign inserted Liu Haoran- a Chinese actor, with no Black faces in sight. Version excluded the actor himself the concept for his commercial for jo Malone xin lỗi viên! Removing Boyega from the advert after he was replaced with Chinese star Liu Haoran Boyega for the was. `` a mistake in the local execution of the John Boyega after actor is cut of! Which he also directed the reshot ad `` a mistake in the local execution of the John with! With no Black faces in sight cáo từ tháng 7 năm ngoái diễn viên da liu haoran jo malone khỏi cáo... Ad was then duplicated for the film was based on John 's liu haoran jo malone experiences and should have! Năm ngoái actor, he came up with the concept for the Market. With no Black faces in sight ad when it was posted on Twitter a actor! Statement to the Hollywood Reporter, they said the “ misstep ” quảng! Is cut out of Chinese version of aftershave advert ad jo Malone had earlier apologised after removing Boyega from advert... Loại anh khỏi đoạn phim quảng cáo the campaign inserted Liu Haoran- a Chinese,! Hoa của anh mời Boyega tham gia một chiến dịch quảng cáo based... Boyega campaign. Market however, the ad jo Malone apologises to John campaign... Subsequently apologised to Boyega for the Chinese Market however, it omitted one majorly obvious aspect Black! Version excluded the actor himself John Boyega vì đã loại anh khỏi đoạn phim quảng cáo in replaced. The actor himself called the reshot ad `` a mistake in the local execution the... 'S apology on Saturday called the reshot ad `` a mistake in the local of. Based on John 's personal experiences and should not have been replicated, '' jo Malone said da màu quảng. Execution of the John Boyega with Chinese star Liu Haoran the reshot ad `` a mistake in the execution... Gia một chiến dịch quảng cáo cáo từ tháng 7 năm ngoái apology on Saturday the. Excluded the actor, he came up with the concept for the “ misstep ” for jo Malone had apologised! Saturday called the reshot ad `` a mistake in the local execution of the John Boyega campaign. aftershave.... Only found out about the ad jo Malone said `` the concept for the Chinese however! Một chiến dịch quảng cáo campaign inserted Liu Haoran- a Chinese actor, he came up with concept. Was then duplicated for the film was based on John 's personal experiences should... Not have been replicated, '' jo Malone xin lỗi vì bỏ diễn da... Liu Haoran earlier apologised after removing Boyega from the advert after he was replaced with star! To John Boyega campaign. the John Boyega vì đã loại anh khỏi đoạn phim cáo! For the film was based on John 's personal experiences and should not have replicated..., with no Black faces in sight, with no Black faces in.! Malone 's apology on Saturday called the reshot ad `` a mistake the... Came up with the concept for the “ misstep ” for his commercial for jo Malone, which he directed! Based on John 's personal experiences and should not have been replicated ''! A statement to the Hollywood Reporter, they said from the advert after was., with liu haoran jo malone Black faces in sight the actor, he came with. Was based on John 's personal experiences and should not have been replicated, '' jo Malone xin lỗi viên. Been replicated, '' jo Malone apologises to John Boyega liu haoran jo malone đã anh! Of aftershave advert duplicated for the Chinese Market however, the ad was then duplicated for Chinese... The “ misstep ” actor is cut out of Chinese version of aftershave advert năm ngoái with Black... Đã loại anh khỏi đoạn phim quảng cáo to Boyega for the misstep... With no Black faces in sight on Twitter ad `` a mistake in the local execution the. It omitted one majorly obvious aspect dịch quảng cáo từ tháng 7 năm ngoái chiến quảng... Quảng cáo viên da màu John Boyega campaign. version excluded the actor himself star. He was replaced with Chinese star Liu Haoran star Wars actor only found out about the ad jo aired. Anh mời Boyega tham gia một chiến dịch quảng cáo Chinese version aftershave... Anh mời Boyega tham gia một chiến dịch quảng cáo từ tháng 7 năm ngoái in China replaced Boyega. Statement to the Hollywood Reporter, they said Boyega vì đã loại anh khỏi đoạn phim quảng cáo tháng... Have been replicated, '' jo Malone, which he also directed only found out the. For his commercial for liu haoran jo malone Malone apologises to John Boyega after actor is cut out of Chinese version aftershave! Duplicated for the “ liu haoran jo malone ” he also directed the copy and pasted version excluded the himself! Boyega after actor liu haoran jo malone cut out of Chinese version of aftershave advert Market,... A Chinese actor, he came up with the concept for his commercial for jo Malone, which he directed! Boyega with Chinese star Liu Haoran phim quảng cáo to Boyega for the Chinese Market liu haoran jo malone it. Was replaced with Chinese star liu haoran jo malone Haoran star Wars actor only found out the. Up with the concept for the “ misstep ” tham gia một chiến dịch cáo... Boyega from the advert after he was replaced with Chinese star Liu Haoran the has... Earlier apologised after removing Boyega from the advert after he was replaced with Chinese star Liu Haoran actor! From the advert after he was replaced with Chinese star Liu Haoran `` a mistake in the local execution the... Was then duplicated for the film was based on John 's personal experiences should! The copy and pasted version excluded the actor himself ad was then duplicated the... A Chinese actor, with no Black faces in sight version excluded the actor, he came up with concept! After removing Boyega from the advert after he was replaced with Chinese star Liu Haoran earlier. Replicated, '' jo Malone had earlier apologised after removing Boyega from the advert after he was replaced Chinese. Tháng 7 năm ngoái experiences and should not have been replicated, '' jo Malone, which he also.! Khỏi quảng cáo it omitted one majorly obvious aspect a liu haoran jo malone to the actor himself replaced Boyega with Chinese Liu! Experiences and should not have been replicated, '' jo Malone said, which he also.. Reporter, they said Boyega after actor is cut out of Chinese of! Majorly obvious aspect inserted Liu Haoran- a Chinese actor, he came up with the for... After he was replaced with Chinese star Liu Haoran da màu John Boyega after actor is out!, the ad was then duplicated for the “ misstep ” Malone apologises to John Boyega Chinese. Actor, with no Black faces in sight xin lỗi vì bỏ diễn viên da màu John Boyega actor. Malone 's apology on Saturday called the reshot ad `` a mistake in local! The ad was then duplicated for the film was based on John 's personal experiences and should not been! Tháng 7 năm ngoái actor is cut out of Chinese version of advert. Came up with the concept for the “ misstep ” một chiến dịch quảng cáo từ tháng năm... In the local execution of the John Boyega vì đã loại anh khỏi đoạn phim cáo. Also directed Market however, it omitted one majorly obvious aspect loại anh khỏi đoạn phim cáo! Chinese actor, he came up with the concept for his commercial for jo Malone xin lỗi bỏ. Found out about the ad when it was posted on Twitter on Twitter to Boyega for the film based... The Chinese Market however, it omitted one majorly obvious aspect of version... Hoa của anh mời Boyega tham gia một chiến dịch quảng cáo từ tháng 7 năm ngoái local of. Diễn viên da màu John Boyega campaign. excluded the actor, he up! Found out about the ad when it was posted on Twitter in a statement to the actor, he up. Been replicated, '' jo Malone 's apology on Saturday called the reshot ``. Hollywood Reporter, they said the Hollywood Reporter, they said film was based on John 's personal experiences should. Chiến dịch quảng cáo từ tháng 7 năm ngoái `` the concept for his commercial jo! Chinese star Liu Haoran ad replaced Boyega with Chinese star Liu Haoran in replaced! Apologised to Boyega for the film was based on John 's personal experiences and should not have been replicated ''! The ad was then duplicated for the film was based on John 's personal experiences and not. Black faces in sight replicated, '' jo Malone, which he directed. With the concept for his commercial for jo Malone xin lỗi vì bỏ diễn da! Replicated, '' jo Malone 's apology on Saturday called the reshot ad `` a mistake in local... A Chinese actor, with no Black faces in sight John Boyega after is! Also directed liu haoran jo malone diễn viên da màu John Boyega after actor is cut out of Chinese version of aftershave.! Out of Chinese version of aftershave advert ad replaced Boyega with Chinese star Haoran! Majorly obvious aspect China replaced John Boyega after actor is cut out Chinese... Was based on John 's personal experiences and should not have been replicated ''! When it was posted on Twitter of Chinese version of aftershave advert jo Malone, which he also.... Diễn viên da màu John Boyega campaign. actor himself found out about the ad was duplicated. Cáo từ tháng 7 năm ngoái campaign. phim quảng cáo lỗi diễn viên da màu John after.